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New York City Directory #4, from the Directory of Merchants series of booklets (N92) for Duke brand cigarettes

New York City Directory #4, from the Directory of Merchants series of booklets (N92) for Duke brand cigarettes

Issued by W. Duke, Sons & Co. (New York and Durham, N.C.)

Lithographer:
Lithography by Knapp & Company (American, New York)
Date:
1889
Medium:
Commercial lithograph
Dimensions:
Overall (Booklet closed): 2 3/4 × 1 1/2 in. (7 × 3.8 cm) Overall (Booklet open): 2 3/4 × 2 7/8 in. (7 × 7.3 cm)
Classification:
Prints
Credit Line:
The Jefferson R. Burdick Collection, Gift of Jefferson R. Burdick
Accession Number:
Burdick 204, N92.4
  • Description

    Miniature booklets from the "Directory of Merchants" series (N92), issued in 1889 to promote W. Duke Sons & Co. brand cigarettes. Each directory lists local merchants who accepted discount coupons for Duke brand tobacco products. There are five directories that focus on merchants in the New York City area. There are two varieties of these New York directories- one with the number of the directory printed on the cover (1 through 5), and one variety without the number printed on the cover. The sixth directory lists San Francisco area merchants that honored Duke coupons, with only one version published without a number on the cover. All directories list the series number (1 through 6) on the third page of the booklet. These directories are extremely rare.

  • Signatures, Inscriptions, and Markings

    Inscription: Printed text on cover: Read this carefully!!/ DIRECTORY / OF/ Merchants/ in and around/ NEW YORK/ City,/ who will accept/ DUKE'S 5%/ saving coupons/ As cash to the extent of 5%/ in payment for any goods bought/ from them at retail./ PRESERVE FOR REFERENCE./ KNAPP & CO., NY
    Printed text on page 3: This is Directory No. 4

  • Provenance

    Donor: Jefferson R. Burdick (American, 1900–1963)

  • See also
    Who
    What
    Where
    When
    In the Museum
    Heilbrunn Timeline of Art History
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