The Jefferson R. Burdick Collection, Gift of Jefferson R. Burdick
Not on view
Miniature booklets from the "Directory of Merchants" series (N92), issued in 1889 to promote W. Duke Sons & Co. brand cigarettes. Each directory lists local merchants who accepted discount coupons for Duke brand tobacco products. There are five directories that focus on merchants in the New York City area. There are two varieties of these New York directories- one with the number of the directory printed on the cover (1 through 5), and one variety without the number printed on the cover. The sixth directory lists San Francisco area merchants that honored Duke coupons, with only one version published without a number on the cover. All directories list the series number (1 through 6) on the third page of the booklet. These directories are extremely rare.
Inscription: Printed text on cover: Read this carefully!!/ DIRECTORY / OF/ Merchants/ in and around/ NEW YORK/ City,/ who will accept/ DUKE'S 5%/ saving coupons/ As cash to the extent of 5%/ in payment for any goods bought/ from them at retail./ PRESERVE FOR REFERENCE./ KNAPP & CO., NY Printed text on page 3: This is Directory No. 4
Jefferson R. Burdick; Donor: Jefferson R. Burdick (American, 1900–1963)