Criss–Crossed Conveyors, River Rouge Plant, Ford Motor Company, 1927
Charles Sheeler (American, 1883–1965)
Gelatin silver print; 9 1/4 x 7 3/8 in. (23.5 x 18.8 cm)
Ford Motor Company Collection, Gift of Ford Motor Company and John C. Waddell, 1987 (1987.1100.1)
© The Lane Collection
A realistic painter as well as a photographer, Sheeler rarely failed to uncover harmonious coherence in the forms of indigenous American architecture. His series of photographs of the Ford plant near Detroit was commissioned by the automobile company through an advertising agency. Widely reproduced in Europe and America in the 1920s, this commanding image of technological utopia became a monument to the transcendent power of industrial production in the early modern age.