Fork
André Kertész American, born Hungary
As a dinner party wound down in his friend Fernand Léger’s Paris studio, André Kertész found an unlikely tableau left on the table. In this chance encounter between fork and plate, he locates an incidental elegance. The photograph was never intended as an ad—Kertész instead chose it to represent his work in a series of European photography shows. On the exhibition circuit, it came to exemplify a strain of New Vision photography characterized by its clear-eyed reassessment of ordinary things. Only after this did Kertész grant permission for its use in a German silverware campaign. In the ad layout, the photograph was credited and uncropped—atypically presented as a true work of art. The truth of the ad was another question: despite its German rebranding, this fork remained a French department-store product.
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