Evening ensemble
Designer Vera Maxwell American
Not on view
With a dream of being a dancer, Vera Maxwell arrived in the fashion world through the back door. Working first as a showroom model, she then became interested in the actual construction of the clothes. Not always agreeing with what was being offered, she began to make as well as mix and match her own clothes, which department store buyers from Lord & Taylor and Best Co. began to notice. Maxwell states that her first "real" design job was with Adler & Adler, where she worked from 1936-1937 and afterwards, found contract work to be very advantageous. Her classic, comfortable and timeless designs continued to garner praise and in 1947she opened a business under her own name, Vera Maxwell Originals. Her career outlasted that of her contemporaries, as she did not stop designing until 1985.
The choice of using floral fabric for the dress and red wool for the coat of this evening ensemble are hallmarks of Maxwell's work. To complete the piece and add a touch of elegance, she has lined the coat with the dress fabric, another of her characteristics. Color was also important to the designer, as she used vibrant, vivid color schemes. The combination of these design elements, make this a stunning piece for the period.
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