Journal des Dames et des Modes, No. 48 (20 September 1913)

Various artists/makers

Not on view

48th issue of the "Journal des dames et des modes", published on September 20, 1913. This issue forms part of the first half of a collection of 36 volumes of the Journal des dames et des modes (June 1, 1913 - May 20, 1914, numbers 37-72), and contains 2 unnumbered leaves of advertisements, 8 pages of text (numbered (65)-72), and three plates (numbered 107-109), illustrated by Victor Lhuer, Charles Martin and Marie-Madeleine Franc-Nohain, respectively. The texts in the issue comment on how women's dress reveals their loose morals, with necklines growing deeper, and reveal a new vogue for white "cothurnes" embroidered with pearls to form flowers, which are praised for delicately elongating a woman's feet.

The "Journal des dames et des modes" was published in Paris by Vaugirard between June 1, 1912 and August 1, 1914. Inspired on an earlier journal of the same title (also known as "La Mésangère", which disappeared in 1839), the "Journal des dames et des modes" appealed to "the curious", lovers of rare editions, who valued fashion journals featuring limited editions with carefully executed fashion illustrations that could be equated to works of art. Each issue of the journal was made up of several texts, including poems, commentaries, and narrations of life in Paris, and hand-colored engravings or pochoir prints, executed in vivid colors and drawn by the leading artists of the day, including George Barbier, Antoine Vallée, Léon Bakst, and Umberto Brunelleschi. The combination of writings and illustrations was meant to be a reflection of the cultural atmosphere in Paris at the time, showcasing the best of intellectual, artistic and fashion creations.

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