Trade Card of John Smith, Map and Printseller, at Hogarth's Head, Cheapside

Partially after Carle (Charles André) Vanloo French

Subject John Smith British

ca. 1760

Not on view

Elaborate trade card for Johns Smith, map and printseller in Cheapside, London. The trade mark is characterized by a large rocaille cartouche with two compartments. In the top compartment Smith's shop sign 'Hogarth's Head' is depicted. The compartment below contains the main text. Around the cartouche several examples of Smith's inventory are shown including a reproduction of a print after Carle Vanloo, and another entitled 'Petite Vue d'Hollande'.

Artwork Details

Overview

Signatures, Inscriptions, and Markings

Provenance

Title: Trade Card of John Smith, Map and Printseller, at Hogarth's Head, Cheapside
Engraver: Butler Clowes (British, ca.1730–after 1782)
Artist: Partially after Carle (Charles André) Vanloo (French, Nice 1705–1765 Paris)
Subject: John Smith (British, active London ca. 1750–89)
Date: ca. 1760
Medium: Etching
Dimensions: Sheet: 9 3/16 × 7 1/16 in. (23.3 × 18 cm)
Classification: Prints
Credit Line: Elisha Whittelsey Collection, Elisha Whittelsey Fund, 1951
Object Number: 51.577
Curatorial Department: Drawings and Prints

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