Reigate
Edward McKnight Kauffer American
Printer Johnson, Riddle & Company Ltd. British
Publisher Underground Electric Railways of London British
Not on view
The American artist and designer Edward McKnight Kauffer worked in London between 1914 and 1940 and was considered the preeminent poster artist in Britain in the interwar period. He was best known for posters commissioned by Frank Pick for both the Underground Electric Railways Company of London (known as the London Underground or Tube) and the London Passenger Transport Board (later London Transport) to promote public transportation. Largely unknown at the time of his hire, Kauffer published his first poster for Pick in 1915 and eventually produced over 120 works for Pick and his agencies. Made for the Underground, this poster advertises bus routes to Reigate, a town in Surrey. Kauffer reimagined the British landscape through an expressionist lens, using bold, contrasting colors and simplified shapes.
