Play Between 6 and 12--The Bright Hours

Edward McKnight Kauffer American
Printer Vincent Brooks, Day & Son British
Underground Electric Railways of London British

Not on view

The foremost interwar poster artist in Britain, Kauffer achieved great attention for his bold modernist posters commissioned by London public transportation executive and contemporary art patron Frank Pick to advertise the London Underground and related services. Here, Kauffer captured the machine forms and sense of velocity and dynamism associated with the Underground, or Tube. Using an airbrush to make the numbers appear to project toward the viewer, he combined imagery and text to promote the Tube as a means for recreation in the evening ("the bright hours"). A related poster, Shop Between 10 and 4 – The Quiet Hours (1930), uses a similar design and palette to advertise the usefulness of the city’s public transportation system for leisure activities outside of peak commuting hours.

Play Between 6 and 12--The Bright Hours, Edward McKnight Kauffer (American, Great Falls, Montana 1890–1954 New York), Lithograph

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