Citicorp Center 1
Friedman was hired in 1975 as the Senior Design Director at Anspach Grossman Portgual, which specialized in corporate identity. One of his first projects at the firm was to design a new identity for Citibank (formally the First National City Bank of New York), including a series of eight posters promoting the bank’s new headquarters, Citicorp Center, at 601 Lexington Avenue in New York City.
Born in Cleveland, Ohio, Friedman studied graphic design at the Ulm School of Design, Germany and the Schule für Gestaltung, Basel, Switzerland. The Citicorp posters merge the influences of the avant-garde graphic design movements he trained in, including Bauhaus modernist design and the "New Typography." Each poster showcases a different feature of the Citicorp Center, from dining and cultural programming to modern interiors and environmentally responsive office design.
Born in Cleveland, Ohio, Friedman studied graphic design at the Ulm School of Design, Germany and the Schule für Gestaltung, Basel, Switzerland. The Citicorp posters merge the influences of the avant-garde graphic design movements he trained in, including Bauhaus modernist design and the "New Typography." Each poster showcases a different feature of the Citicorp Center, from dining and cultural programming to modern interiors and environmentally responsive office design.
Artwork Details
- Title:Citicorp Center 1
- Artist:Dan Friedman (American, Cleveland, Ohio 1945–1995 New York)
- Date:1975
- Medium:Offset lithograph on white wove paper
- Dimensions:47 15/16 × 32 1/8 in. (121.8 × 81.6 cm)
- Classification:Posters
- Credit Line:Gift of Superhouse Gallery, in honor of Estate of Dan Friedman, 2025
- Object Number:2025.756.1
- Curatorial Department: Drawings and Prints
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