Goodall Worsted Company (American, 1824–1944)
Department Store:
Burkhardt Bros. Company (American, founded 1896)
wool, cotton, synthetic
Credit Line:
Brooklyn Museum Costume Collection at The Metropolitan Museum of Art, Gift of the Brooklyn Museum, 2009; Gift of Herman C. Ahrens, 1974
Accession Number:
Not on view
In 1908, Goodall Worsted Co., of Sanford, Maine, purchased the patent for a tropical weight mohair-cotton blend fabric developed by William S. Nutter. Goodall called the fabric Palm Beach cloth and sold it directly to tailors and manufacturers. In 1931 the company began producing suits from that fabric as well. The Palm Beach suit became a summer classic, washable and comfortable to wear, the legendary suit became the staple of the well-dressed man's summer wardrobe.
Marking: Label (a.): "Palm Beach/Tailored by Goodall from the Genuine Cloth"
Customer Label (a.): "Burkhardt Bros. Co./Cincinnati"
Care Label (a.): "Palm Beach suits readily wash or dry clean results best if treated like wool garments according to Laundry or Dry Cleaners Ass'n Formulas."