Trade Card for Dr. Whitaker & Co., Lithogravers, Engravers and Printers

Anonymous, British, 19th century British

Not on view

This object is housed in an album of British trade cards from the collections of Bella C. Landauer, Ambrose Heal, and others. The term “trade card” is of nineteenth-century origin and refers to a card that advertises the services of an individual or business. Eighteenth-century trade cards were often printed on thin sheets of paper and referred to as “tradesmen’s cards,” “tradesmen’s bills,” or “shopkeeper’s bills.” During the Victorian era, trade cards were often reinforced on pasteboard and closely resemble business cards today.

Trade Card for Dr. Whitaker & Co., Lithogravers, Engravers and Printers, Anonymous, British, 19th century, Commercial Lithograph

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