On Monday, May 4, 2015, the Met and Vogue hosted the annual Costume Institute Benefit, which celebrated this year's spring exhibition, China: Through the Looking Glass, on view through August 16. Notables from the worlds of fashion, film, society, sports, art, business, and music attended the Met Gala and were captured walking the red carpet across a wide range of social media.
This year's Met Gala was the most successful for the Museum's social media channels to date. In fact, it was the first time #MetGala was a worldwide trending topic on Twitter, with over 1.5 million tweets sent out with the hashtag on May 4 alone.
Infographic summarizing key engagement figures for the night across the Museum's social media channels
Our social media team shared 55 live tweets and 43 live Instagrams from the red carpet. The tweets were seen over 6 million times and resulted in over 25,000 retweets and 29,000 favorites, and the Instagrams received over 473,000 likes and 17,000 comments. An Instagram of Rihanna was the most commented on and third most liked Instagram in our account's history. A tweet featuring Ansel Elgort was the most favorited tweet and the second most retweeted tweet in our account's history.
"The Fault in Our Stars" actor @anselelgort on tonight's #MetGala red carpet. #ChinaLookingGlass #AnselElgort pic.twitter.com/5zR7hplylk
— metmuseum (@metmuseum) May 4, 2015
In addition to our live tweets and Instagrams, we worked with Snapchat to produce an Our Story, which was sent out to every Snapchat user in the world. The Met Gala Story was viewed by millions of unique users and featured numerous snaps from the red carpet.
Overall it was an extremely successful night, and we are already looking forward to next year's Met Gala!
Related Links
China: Through the Looking Glass, on view May 7–August 16, 2015
MetMedia—The 2015 Costume Institute Benefit: Red Carpet Arrivals