Journal des Dames et des Modes, No. 42 (20 July 1913)
Not on view
42nd issue of the "Journal des dames et des modes", published on July 20, 1913. This issue forms part of the first half of a collection of 36 volumes of the Journal des dames et des modes (June 1, 1913 - May 20, 1914, numbers 37-72), and contains 2 unnumbered leaves of advertisements, 8 pages of text (numbered (17)-24), and one plate (numbered 98), illustrated by Etienne Drian. This issue begins a commentary on the new developments of luggage, created by industrial engineers, who now offer a variety of cases and bags to fit the different types of garments and accessories owned by women. It also criticizes the "new fashions" in dining, which do not seem to allow well educated men to be hungry, as evidenced in the salads and small dishes now served. The fashion section at the end of the issue indicates that white gowns are the latest fad, and are to be worn by tunics decorated with feathered garlands of black or blue color. Fashionable petticoats and shirts are now made of tulle or silk or lace mousseline, allowing for transparencies, heavily criticized by the writer.
The "Journal des dames et des modes" was published in Paris by Vaugirard between June 1, 1912 and August 1, 1914. Inspired on an earlier journal of the same title (also known as "La Mésangère", which disappeared in 1839), the "Journal des dames et des modes" appealed to "the curious", lovers of rare editions, who valued fashion journals featuring limited editions with carefully executed fashion illustrations that could be equated to works of art. Each issue of the journal was made up of several texts, including poems, commentaries, and narrations of life in Paris, and hand-colored engravings or pochoir prints, executed in vivid colors and drawn by the leading artists of the day, including George Barbier, Antoine Vallée, Léon Bakst, and Umberto Brunelleschi. The combination of writings and illustrations was meant to be a reflection of the cultural atmosphere in Paris at the time, showcasing the best of intellectual, artistic and fashion creations.
