Journal des Dames et des Modes, No. 43 (1 August 1913)

43rd issue of the "Journal des dames et des modes", published on August 1, 1913. This issue forms part of the first half of a collection of 36 volumes of the Journal des dames et des modes (June 1, 1913 - May 20, 1914, numbers 37-72), and contains 2 unnumbered leaves of advertisements, 8 pages of text (numbered (25)-32), and two plates (numbered 99-100), one of them presenting a gown designed by Paul Poiret, and illustrated by Charles Martin and MFN. This issue begins with a short commentary on the importance of novelty in the current world, which is revealed in thhe changing fashions. The fashion section of the magazine indicates that women of the time were wearing white dresses decorated with small buttons, made with bone, cristals, or "galalith", and taking the form of tiny fruits, small shoes with platforms, with the shape of gardener's boots, to walk in fields and gardens in the countryside, and hats decorated with large butterflies made with lace, tulle or velvet.

The "Journal des dames et des modes" was published in Paris by Vaugirard between June 1, 1912 and August 1, 1914. Inspired on an earlier journal of the same title (also known as "La Mésangère", which disappeared in 1839), the "Journal des dames et des modes" appealed to "the curious", lovers of rare editions, who valued fashion journals featuring limited editions with carefully executed fashion illustrations that could be equated to works of art. Each issue of the journal was made up of several texts, including poems, commentaries, and narrations of life in Paris, and hand-colored engravings or pochoir prints, executed in vivid colors and drawn by the leading artists of the day, including George Barbier, Antoine Vallée, Léon Bakst, and Umberto Brunelleschi. The combination of writings and illustrations was meant to be a reflection of the cultural atmosphere in Paris at the time, showcasing the best of intellectual, artistic and fashion creations.