Journal des Dames et des Modes, No. 54 (20 November 1913)

Various artists/makers

Not on view

54th issue of the "Journal des dames et des modes", published on November 20, 1913. This issue forms part of the first half of a collection of 36 volumes of the Journal des dames et des modes (June 1, 1913 - May 20, 1914, numbers 37-72), and contains 2 unnumbered leaves of advertisements, 8 pages of text (numbered (113)-120), and three plates (numbered 121-123), illustrated by BMB [Bernard Boutet de Monvel], Umberto Brunelleschi, and Jan Van Brock, respectively. The texts in the issue reveal that, despite the rainy weather in Paris, people have managed to go out and enjoy of the Parisian nightlife, and explain that women are no longer wearing florals, with fruit motifs, especially those featuring tropical and exotic examples, taking over them. The vogue for gloves continues, and the new fashions in outfits require matching colors for the different garments that compose them. Small pieces of tulle have started to adorn dresses, and suits are to be worn with fur details in the neck and borders, and with matching muffs.

The "Journal des dames et des modes" was published in Paris by Vaugirard between June 1, 1912 and August 1, 1914. Inspired on an earlier journal of the same title (also known as "La Mésangère", which disappeared in 1839), the "Journal des dames et des modes" appealed to "the curious", lovers of rare editions, who valued fashion journals featuring limited editions with carefully executed fashion illustrations that could be equated to works of art. Each issue of the journal was made up of several texts, including poems, commentaries, and narrations of life in Paris, and hand-colored engravings or pochoir prints, executed in vivid colors and drawn by the leading artists of the day, including George Barbier, Antoine Vallée, Léon Bakst, and Umberto Brunelleschi. The combination of writings and illustrations was meant to be a reflection of the cultural atmosphere in Paris at the time, showcasing the best of intellectual, artistic and fashion creations.

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