Journal des Dames et des Modes, No. 69 (20 April 1914)

Various artists/makers

Not on view

69th issue of the "Journal des dames et des modes", published on April 20, 1914. This issue forms part of the second half of a collection of 36 volumes of the Journal des dames et des modes (June 1, 1913 - May 20, 1914, numbers 37-72), and contains 2 unnumbered leaves of advertisements, 8 pages of text (numbered (89)-96), and two plates (numbered 156 and 157), illustrated by George Barbier and Victor Lhuer. The fashion section on the issue comments on the weird shape that hats have taken recently, resembling sweet pastries decorated with colorful flowers. It also mentions a new fashion for ash-colored gloves, dresses with several layers at the back that add volume in a similar fashion to dresses of the 1880s, and irregular jackets that are longer in the back.

The "Journal des dames et des modes" was published in Paris by Vaugirard between June 1, 1912 and August 1, 1914. Inspired on an earlier journal of the same title (also known as "La Mésangère", which disappeared in 1839), the "Journal des dames et des modes" appealed to "the curious", lovers of rare editions, who valued fashion journals featuring limited editions with carefully executed fashion illustrations that could be equated to works of art. Each issue of the journal was made up of several texts, including poems, commentaries, and narrations of life in Paris, and hand-colored engravings or pochoir prints, executed in vivid colors and drawn by the leading artists of the day, including George Barbier, Antoine Vallée, Léon Bakst, and Umberto Brunelleschi. The combination of writings and illustrations was meant to be a reflection of the cultural atmosphere in Paris at the time, showcasing the best of intellectual, artistic and fashion creations.

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