Photo-reklám

Imre Révész American, born Hungary

ca. 1931

Not on view

"Advertising is the new Great Power," Hungarian duo Révész–Biró proclaimed in this volume of their commercial work, adding that it "creates great people, dictates the fashions, brings renown and success, boom or depression, and, last but not least, sells the goods." With these high stakes in mind, they crafted an arresting, graphic montage for disinfectant powder. The grasping hand, a popular motif in propaganda campaigns, here gestures toward commerce, connoting a cleaner world within reach.

Artwork Details

Object Information

Overview

Exhibition History

Title: Photo-reklám
Artist: Imre Révész (American, born Hungary, 1895–1975)
Artist: Irma Biró (Hungarian, active 1920s–1950s)
Date: ca. 1931
Classification: Books
Credit Line: Joyce F. Menschel Photography Library
Object Number: JFMPL.30620009824755
Curatorial Department: Photographs

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