Design for a poster of calendar for J. Löwy, Vienna

Erwin Puchinger Austrian

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In this design for a calendar for the Viennese Court photographer and publisher Josef Löwy, Puchinger incorporates elements of impressionism and symbolism in the naturalistic landscape scene, and combines it with a simple but elegant Jugendstil frame. The calendar is an example of the facility with which Puchinger adopted a variety of styles in his graphic designs to adhere to the preference of his patrons and to fit the intended purpose of the work in question.

Design for a poster of calendar for J. Löwy, Vienna, Erwin Puchinger (Austrian, Vienna 1875–1944 Vienna), Watercolor and gouache over graphite underdrawing, editorial notes in graphite

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