Returned to lender The Met accepts temporary loans of art both for short-term exhibitions and for long-term display in its galleries.
Rural Electrification Administration, Light
Lester Beall American
Not on view
One of Roosevelt’s key infrastructure plans was to bring electricity to agrarian areas by establishing the Rural Electrification Administration, which lent funds to electric cooperatives run by local farming communities. Beall was commissioned to create three sets of posters advertising the agency. This is one of six posters from the first set. The simple but highly effective designs announce their modernity in a similar manner as streamlined industrial design. The posters also evoke American identity in their color palette and rural subject matter.
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