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82nd & Fifth

The Metropolitan Museum of Art (2013)

American Alliance of Museums Media and Technology Committee MUSE Awards, Online Presence, Gold (2013)

Awwwards, Site of the Day (February 19, 2013)

FWA, Site of the Day (March 15, 2013)

Communication Arts, Webpick of the Day (April 5, 2013)

Official Honoree, Webby Awards, Art category (2014)

Silver World Medal, New York Festivals International Television & Film Awards, Online Education Program (2014)

Description

82nd & Fifth is the Met's address in New York City. It is also the intersection of art and ideas. We've invited 100 curators from across the Museum to talk about 100 works of art that changed the way they see the world. Eleven Museum photographers interpret their vision: one work, one curator, two minutes at a time. 82nd & Fifth is a year-long series of 100 episodes.

About the authors

Thomas P. Campbell is Director, The Metropolitan Museum of Art, New York.

Press reviews

American Alliance of Museums Media and Technology Committee MUSE Awards Panel
"The 82nd & Fifth web series from The Metropolitan Museum of Art invites 100 curators from across the museum to talk about 100 works of art from the Met's collection that changed the way they see the world—one work, one curator, two minutes at a time and eleven museum photographers visually interpret the curators' audio commentaries. Each curator offers a close and personalized look at one artifact from the collection, an effectively simple format underscored by the site's cohesive structure and intuitive navigation. A piece of companion multimedia follows each video, which varies in format, allowing for further exploration and an element of surprise. The serial format of releasing two videos per week invites repeat visits to the site. The conversational tone of the content, along with the lush and visually engaging video production and music, makes this site appealing to a broad audience, allowing visitors an easy 'way in' to one of the world's most respected museums. The high-resolution images and rich full-screen display convey a high-caliber identity throughout the experience. 82nd & Fifth captures the essence of a valuable and extensible online experience."

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