"Advertising Photograph," in a Course Catalogue for The Clarence H. White School of Photography

1933

Not on view

“Waida’s still life approach was a revelation to me,” recalled a studio assistant. His arc of golf balls soars across the page, simulating the time-lapse trajectory of a masterstroke. In this course catalogue for New York’s Clarence H. White School, where Waida studied and later taught, his work reflects the program’s rigorous instruction in composition and design. Founded by White, a fine art photographer, in 1914, it became a training ground for a new generation of commercial practitioners, including Margaret Bourke-White, Paul Outerbridge, and Anton Bruehl. Coursework situated photography within broader histories of modernism, encouraging students to apply the compositional principles of avant-garde painting to advertising projects large and small.

Artwork Details

Object Information

Overview

Notes

Exhibition History

Title: "Advertising Photograph," in a Course Catalogue for The Clarence H. White School of Photography
Artist: Robert Waida (Japanese, 1889–after 1960)
Date: 1933
Medium: Halftone
Dimensions: Approx. 9 1/2 x 12 1/2 in., open
Classification: Books & Manuscripts
Credit Line: Joyce F. Menschel Photography Library
Object Number: TRT.05
Curatorial Department: Photographs

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