"Advertising Photograph," in a Course Catalogue for The Clarence H. White School of Photography
Robert Waida Japanese
“Waida’s still life approach was a revelation to me,” recalled a studio assistant. His arc of golf balls soars across the page, simulating the time-lapse trajectory of a masterstroke. In this course catalogue for New York’s Clarence H. White School, where Waida studied and later taught, his work reflects the program’s rigorous instruction in composition and design. Founded by White, a fine art photographer, in 1914, it became a training ground for a new generation of commercial practitioners, including Margaret Bourke-White, Paul Outerbridge, and Anton Bruehl. Coursework situated photography within broader histories of modernism, encouraging students to apply the compositional principles of avant-garde painting to advertising projects large and small.
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