George Lois is perhaps best known for over ninety-two covers he designed for Esquire magazine between 1962 and 1972, but he is also a prolific art director and author. A pioneer during the creative revolution of American advertising in the 1950s, Lois helped make famous such brands as Xerox, Lean Cuisine, and MTV, for whom he created the slogan “I want my MTV” in 1982. Lois was inducted into the Art Directors Hall of Fame in 1978 and the One Club Creative Hall of Fame in 1984. He also holds lifetime achievement awards from the American Institute of Graphic Arts and the Society of Publication Designers.
Recorded November 16, 2012
This event was made possible in part by Squarespace, MailChimp, and FreshBooks.
Presented in conjunction with the exhibition Faking It: Manipulated Photography Before Photoshop, on view October 11, 2012–January 27, 2013 at The Metropolitan Museum of Art
The exhibition is made possible by Adobe.
The catalogue is made possible by The Andrew W. Mellon Foundation.
CreativeMornings with George Lois
George Lois is perhaps best known for over ninety-two covers he designed for Esquire magazine between 1962 and 1972, but he is also a prolific art director and author.
36 min. watch