Designer Rose Descat
Department Store Bonwit Teller & Co. American
Not on view
Paris has long been seen as the epicenter of fashion, and because of this, American retailers sometimes participated in label piracy and sold clothing and millinery with fake Parisian labels. Label piracy was not illegal in the United States in the early 20th century. In 1932, however, the Millinery Quality Guild established guidelines with the Protection Artistique des Industries Saissonières, so that this practice would end. Partnering with French milliners, such as Rose Descat who designed this example and sold it at Bonwit Teller, labels were issued that identified designs that were authorized reproductions.