Department Store Henri Bendel

Not on view

During the 1970s, feminists proclaimed the need of women to free themselves from limitations and restraints. A symbol of this movement was the eschewal of objects which forced femininity on women such as hairspray, false eyelashes and the brassiere. Not all women prescribed to this viewpoint and still wanted to wear a bra with some form of coverage and support. With the introduction of Rudi Gernreich's "No Bra" in 1964 (see 2009.300.2910), bras became less complicated and restrictive. Instead of forcing the bust into a certain fashionable silhouette, a woman's natural form could be maintained, while still providing some form of coverage and support, however minimal.

Brassiere, Henri Bendel (American, founded 1895), silk, elastic, American

Due to rights restrictions, this image cannot be enlarged, viewed at full screen, or downloaded.

Open Access

As part of the Met's Open Access policy, you can freely copy, modify and distribute this image, even for commercial purposes.


Public domain data for this object can also be accessed using the Met's Open Access API.