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Prada II

Andreas Gursky German

Not on view

To produce this quasi-architectural study of a barren luxury store display, Andreas Gursky used newly available software both to artificially stretch the underlying chemical image and to digitally generate the billboard-size print. At ten feet wide, the work is a Frankensteinian glimpse of what would transform the medium of photography over the next two decades. Gursky seems to have fully understood the Pandora’s box he had opened by using digital tools to manipulate his pictures, which put into question their essential realism: "I have a weakness for paradox. For me...the photogenic allows a picture to develop a life of its own, on a two-dimensional surface, which doesn’t exactly reflect the real object."

Prada II, Andreas Gursky (German, born Leipzig, 1955), Chromogenic print

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