Panasonic Radio (Model R-72S)

Designer: Unknown Designer

Manufacturer: Matsushita Electric Industrial Co. Ltd. , for National Panasonic

Date: ca. 1969

Medium: ABS plastic, metal

Dimensions: 2 3/4 x 5 7/8 in. (7 x 15 cm)

Classification: Machines & Appliances

Credit Line: Gift of Dr. Roger P. Holt, 2000

Accession Number: 2000.430


This witty and vividly colored battery-powered portable radio was intended to appeal to a youthful consumer market. Easy and inexpensive to mass produce, the appliance typifies the populist approach of 1960s design. Its tapering doughnut-shaped external casing is hinged and, when twisted open, reveals the tuning dial on the inside. When closed, the radio either can be carried like a purse or slipped over the wrist like a bracelet; when open, its shape suggestively evokes a double trumpet.