Journal des Dames et des Modes, No. 39 (20 June 1913)

Various artists/makers

Not on view

40th issue of the "Journal des dames et des modes", published on July 1st, 1913. This issue forms part of the first half of a collection of 36 volumes of the Journal des dames et des modes (June 1, 1913 - May 20, 1914, numbers 37-72), and contains 2 unnumbered leaves of advertisements, 8 pages of text (numbered (1)-8), and two plates (numbered 94-95), illustrated by A. Vallée and B. Berty. This issue contains a short commentary on the prominence of pearls in the outfits worn by women in Paris nightlife, as well as a short section explaining the latest fashions: the fad for black and white has been replaced by touches of color, especially deep blue and golden-yellow, present in floral motifs over black or white grounds, and in accessories; long, pointed shoes; less-restricting corsets both for day and night, and lower necklines, which are sometimes covered with tulle, barely covering the skin they reveal.

The "Journal des dames et des modes" was published in Paris by Vaugirard between June 1, 1912 and August 1, 1914. Inspired on an earlier journal of the same title (also known as "La Mésangère", which disappeared in 1839), the "Journal des dames et des modes" appealed to "the curious", lovers of rare editions, who valued fashion journals featuring limited editions with carefully executed fashion illustrations that could be equated to works of art. Each issue of the journal was made up of several texts, including poems, commentaries, and narrations of life in Paris, and hand-colored engravings or pochoir prints, executed in vivid colors and drawn by the leading artists of the day, including George Barbier, Antoine Vallée, Léon Bakst, and Umberto Brunelleschi. The combination of writings and illustrations was meant to be a reflection of the cultural atmosphere in Paris at the time, showcasing the best of intellectual, artistic and fashion creations.

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