Journal des Dames et des Modes, No. 61 (1 February 1914)

Various artists/makers

Not on view

61st issue of the "Journal des dames et des modes", published on February, 1914. This issue forms part of the second half of a collection of 36 volumes of the Journal des dames et des modes (June 1, 1913 - May 20, 1914, numbers 37-72), and contains 2 unnumbered leaves of advertisements, 8 pages of text (numbered (25)-32), and three plates (numbered 137-139), the first two illustrated by Marie-Madeleine Franc-Nohain and André Stéfan. The texts in the issue reveal a new obsession of women with beauty, deepened by the vogue of beauty institutes and products to enhance their natural beauty, leaving them no excuse to not be beautiful. The fashion section explains how women have opted to cover their heads with silver and gold brocaded accessories for the evening instead of completely changing their daytime hairstyles, while adopting pearl accessories to decorate their evening gowns.

The "Journal des dames et des modes" was published in Paris by Vaugirard between June 1, 1912 and August 1, 1914. Inspired on an earlier journal of the same title (also known as "La Mésangère", which disappeared in 1839), the "Journal des dames et des modes" appealed to "the curious", lovers of rare editions, who valued fashion journals featuring limited editions with carefully executed fashion illustrations that could be equated to works of art. Each issue of the journal was made up of several texts, including poems, commentaries, and narrations of life in Paris, and hand-colored engravings or pochoir prints, executed in vivid colors and drawn by the leading artists of the day, including George Barbier, Antoine Vallée, Léon Bakst, and Umberto Brunelleschi. The combination of writings and illustrations was meant to be a reflection of the cultural atmosphere in Paris at the time, showcasing the best of intellectual, artistic and fashion creations.

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