Not Conceptual

Joseph Goldyne
Printer Kay Bradner American

Not on view

In Not Conceptual, the artist Joseph Goldyne has humorously engaged recent art, creating a portfolio of prints that, using the very word "conceptual," argue in favor of the visual over the linguistic. To reinforce the artist's desire to "Remain receptive to images," Goldyne opens the portfolio with a colophon in which he affixed a detail of an eye and a mouth, juxtaposing looking at work versus talking about it. Goldyne also plays with language throughout the portfolio through the titles chosen for prints, his statements on the colophon and a separate "manifestoette," and the prints in which he makes words themselves--such as "conceptual" and "Sheraton"--the subject, unpacking their forms as well as the many words that can be created from a corporate brand. Other prints such as Art or Bust, "It May Be Beautiful, but That’s Just the Way it Looks," Cold Front, Switch, and "Fake" are beautifully produced drypoints, etchings, and aquatints that reveal Goldyne’s mastery of the various printmaking methods as well as knowledge of art history.

Not Conceptual, Joseph Goldyne (American, born Chicago, Illinois, 1942), Intaglio and monoprint

Due to rights restrictions, this image cannot be enlarged, viewed at full screen, or downloaded.

Open Access

As part of the Met's Open Access policy, you can freely copy, modify and distribute this image, even for commercial purposes.


Public domain data for this object can also be accessed using the Met's Open Access API.