The Road Rights of Wheelmen, Callaghan and Company, Chicago
E. Nadall American
Publisher Callaghan & Company, Chicago
Not on view
Eye-catching posters advertising books and literary magazines were ubiquitous in cities across the United States in the 1890s. Publicizing the first book on bicycle etiquette, Nadall's poster attests to the rise in popularity of cycling among middle- and upper-class Americans who engaged in the leisure activity during moments of downtime. Poster artists frequently featured bicycles in their designs to communicate values of cosmopolitan sophistication. Engaging the style of art nouveau, Nadall exaggerated the volume of the cyclist's sleeves and breeches and the vertical thrust of the vegetation surrounding her.
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